February 24, 2005
Aggressive player aspires to dominate VoIP mindshare with vanity toll-free numbers and matching domain names.
VoIP, Inc (OTCBB:VOII) announced today that it has acquired the three vanity telephone numbers, 1-800-TALKTIME, 1-888-TALKTIME and 1-877-TALKTIME, along with the domain names 800TALKTIME.COM, 1800TALKTIME.COM and 1-800-TALKTIME.COM, and a US trademark for 1-800-TALKTIME.
The company views the acquisition and promotion of these brands as giving it a substantial marketing edge with consumers in the retail VoIP, subscriber-based telephony market throughout the US and Canada, and eventually beyond, which are its targets.
It believes 1-800-TALKTIME can become synonymous with VOIP services, against competition from the likes of Vonage, AT&T’s CallVantage, Deltathree’s iConnectHere,Packet8, and Primus Telecom.
Received marketing wisdom is that memorable phone numbers can generate up to twice the TV and ten times the radio direct response sales compared to generic phone numbers. The industry will watch to see how that plays out here.
January 6, 2005
New Texas Instruments silicon and software will be compatible with AT&T’s CallVantage service, via AT&T’s certification lab testing.
AT&T (NYSE:T) is partnering with Texas Instruments (NYSE:TXN) to help VoIP equipment designers and manufacturers develop new platforms compatible with AT&T’s CallVantage Service over its global IP network.
Texas Instruments will deliver AT&T-compatible reference designs for voice gateways and terminal adapters, thus speeding to market OEM products for the CallVantage Service all over the world.
One of the first TI-based VoIP products that will be available through AT&T’s CallVantage Service is VTech Communications’ VoIP 6322 2.4GHz DSS Dual Line Corded/Cordless Broadband Telephone System, which can be used with both traditional and broadband phone services, and is expandable up to eight cordless handsets.