February 24, 2005
Aggressive player aspires to dominate VoIP mindshare with vanity toll-free numbers and matching domain names.
VoIP, Inc (OTCBB:VOII) announced today that it has acquired the three vanity telephone numbers, 1-800-TALKTIME, 1-888-TALKTIME and 1-877-TALKTIME, along with the domain names 800TALKTIME.COM, 1800TALKTIME.COM and 1-800-TALKTIME.COM, and a US trademark for 1-800-TALKTIME.
The company views the acquisition and promotion of these brands as giving it a substantial marketing edge with consumers in the retail VoIP, subscriber-based telephony market throughout the US and Canada, and eventually beyond, which are its targets.
Received marketing wisdom is that memorable phone numbers can generate up to twice the TV and ten times the radio direct response sales compared to generic phone numbers. The industry will watch to see how that plays out here.