December 7, 2004
New services allow cell phone users to listen to voice messages in real time and interrupt to take the call, and to transfer poor-reception cell calls to an adjacent landline.
CallWave, Inc (NASDAQ: CALL), today announced two new services to enhance the convenience of use of mobile cellular phones. Mobile Call Screening allows users to listen to voice messages in real time and interrupt to take the call, just as was possible on an old home answering machine. Mobile Call Transfer lets users transfer a live cell phone call to another number such as a home or office landline in the event of poor reception, or for any other reason.
The services require users to subscribe to a CallWave service for $3.95 per month, and use a CallWave phone number assigned to them to receive the inbound cell calls. When the phone rings, they can listen in on the voice message or press 1 at any time to take the call. And during the call, they can press 2 at any time to redirect the call to any other phone number for any reason.
By using normal call forwarding procedures from other home or office phones to the CallWave cell phone replacement number, a user is able to institute live, real-time screening and transfer of all inbound calls to all of his or her contact numbers through the convenience of his or her cell phone.
Since CallWave uses VoIP to transport these calls, all calls and voice messages are also available to subscribers via their broadband PC.
CallWave introduced these services in response to results of a survey which showed that:
— 76% of respondents with a home answering machine use it to screen inbound calls
— 79% of respondents frequently conduct cell phone calls within a few feet of a home or office phone
— 88% would rather end a cell phone call than talk with bad reception
In using VoIP to innovate within the cell phone’s primary purpose, voice conversations, CallWave is building upon the fact that voice is now a data application, separate from the underlying transport infrastructure, and capable of being managed in new ways